MAIN JOB PURPOSE:

To maximise the returns Unilever makes in brand communication through:

• Optimising channel agency management structure and resource.
• Identifying and putting in place best practise communication channel management.
• Driving innovation.
• Developing Communication Channels expertise via effective learning management.
• Developing and strengthening internal and external stakeholder relationships.

JOB SUMMARY

Channel Agency Management

• Ensure Ghana has a leading-edge media channel agency partner with an appropriate structure and sufficient resource to effectively manage Unilever’s communication investment.
• Agree on agency fees and financial incentives.
• Agree on agency’s annual performance targets, continually monitor and evaluate performance.
• Lead statutory channel agency reviews with local Marketing Director.

Communication Channel Planning

• Ensure the effective implementation of communication planning.
• Stimulate and guide the development of a leading edge CCM toolkit.

Corporate Channel Negotiations

• Stimulate and guide the development of specific strategies and techniques to raise the companies’ buying performance.
• Continually review Channel agency buying performance via ongoing review of performance delivery versus set annual objectives.
• Instigate corporate buying evaluation via an independent audit where available.

KEY REQUIREMENTS

Essential:

• Minimum of three (3) to six (6) years relevant experience in Media and Advertising/Publicity.
• Business Management and brand development experience will be an added advantage.
• Public Relations/Communications management exposure is a must.