Communication, Channel & Media (CCM) Lead


To maximise the returns Unilever makes in brand communication through:

  • Optimising channel agency management structure and resource.
  • Identifying and putting in place best practise communication channel management.
  • Driving innovation.
  • Developing Communication Channels expertise via effective learning management.
  • Developing and strengthening internal and external stakeholder relationships.



Channel Agency Management

  • Ensure Ghana has a leading-edge media channel agency partner with an appropriate structure and sufficient resource to effectively manage Unilever’s communication investment.
  • Agree on agency fees and financial incentives.
  • Agree on agency’s annual performance targets, continually monitor and evaluate performance.
  • Lead statutory channel agency reviews with local Marketing Director.

Communication Channel Planning

  • Ensure the effective implementation of communication planning.
  • Stimulate and guide the development of a leading edge CCM toolkit.

Corporate Channel Negotiations

  • Stimulate and guide the development of specific strategies and techniques to raise the companies’ buying performance.
  • Continually review Channel agency buying performance via ongoing review of performance delivery versus set annual objectives.
  • Instigate corporate buying evaluation via an independent audit where available.




  • Minimum of three (3) to six (6) years relevant experience in Media and Advertising/Publicity.
  • Business Management and brand development experience will be an added advantage.
  • Public Relations/Communications management exposure is a must.


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